my name is jordan

aka Dough Boy, Baker Boy, Bagel Man & Dad

I run an independent bakery business called Holy Doughly. You must know about it if you're here and if not, you're here to learn more.

Let's start at the beginning. Lockdown was hard for a lot of people and I kneaded (there will be a lot of puns within this) something to take my mind off of it. I started riding my bike to the shop to buy ingredients to start baking bread, which turned out to be pretty delicious! Friends and family then started asking me to bake for them and then word started to spread, and one thing led to another, and I was baking daily! Breads, bagels, brownies, you name it. Up at the crack of dawn and filling the house with the smell of fresh baked goodies. It didn't help my waistline, I'll tell thee that, but damn it tasted good! I then challenged a friend to come up with a pun-themed name and, low and behold, 'Holy Doughly' was created.

I started baking in my tiny kitchen, then saved all my pennies to buy a bigger oven. Things carried on proving, even after lockdown and I quickly outgrew that oven. I then decided to take a massive step and convert my garage into a 5-star hygiene-rated bakery!

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I then wanted to take this show on the road and venture out of my comfort zone. I started applying for stalls at local markets. Feeding people who aren't friends and family is terrifying, but things have grown, and I have now gained a cult following. I have regular customers, people who travel for their bagel needs as well as people still ordering daily for collections. I have met amazing stallholders and had all these opportunities through feeding folk baked goods. I've catered for weddings, birthday parties, and corporate events.

So there you are, that's the story of Holy Doughly!

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Lots of loaf,

Jordan